Collins Buick advertisement, 2nd in Aug. 1955 News on ColumbiaMagazine.com

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Collins Buick advertisement, 2nd in Aug. 1955 News

2013-04-21 - Campbellsville Street, Columbia, KY - Photo from collection of Mike Watson.
Another Collins Buick Ad: The ad, for a Buick 4-door hardtop - a sedan without full door frame center posts - implemented the highly successful long copy advertisements of the 20th century, which worked on the premise that a lot of text help sell - a principle still adhered to in successful direct marketing - Buicks in Columbia also had the a competitive advantage in the Collins family - natural marketing men who continued to add techniques as the business grew in Columbia, and later, after the family left for their Buick franchise in Hopkinsville, KY, and the Buick franchise here was taken over by the T.P. "Cotton" Phelps auto empire.

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