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Downtown Mystery: What does the fading sign say?

2011-03-13 - 300 Public Square, Columbia, KY - Photo by Ed Waggener.
Tommy Hardison on Honda in foreground, pointed it out: The faded letters on the right side of 1909 Russell Building, above the Columbiana sign on the right and below the second floor windows. Sharpening the outtake, top photo one can clearly make out "CASH," then what appears to be "DEPT," and more clearly, "STORE." It's likely that the panel on the left contained the rest of the painted sign, shows through not at all. Was it "LERMAN BROS"? or could it have been "RUSSELL & CO" on the left. Most likely the former. We hope someone with more knowledge will send the answer.

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