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JIM: For Your Shopping Convenience : Hot Deals, June 1952 - (Part I)

As spring arced toward its segue into summer in 1952, several Columbia merchants offered deals hotter than the weather. DO NOT READ THIS UNTIL YOU'VE GIVEN YOURSELF A SELF GRADED HISTORY TEST!!! Don't do it!!! Don't click on headline and cheat!!: 1) What would have been the only two businesses in Adair County advertising that new fangled cooling system called 'air conditiong? and 2): What super great mercantile mind would have been offer free human powered coolers FREE to churches in Adair County? (hint - the devices promoted his anchor, namesake businesses. If you do well, get a 50% grade or more, give yourself two gold stars to put on your head. If you're 100% right, challenge Mike Watson to an arm wrestling contest to at least challenge him about who knows most about Adair County History.
Click on headline for complete Part I installment - JIM promises three, and a trinity will be number, unless along the way, his supermind gets a change order, which is okay.

By J.D. Gee

In the June 18th edition, grocer J.D. Harper touted spacious free parking for shoppers at his Drive-In Market. He had opened the establishment in April 1950 "in the building which formerly housed the Skating Rink, on 206, just off Campbellsville Street." This was strictly an up-to-date place to shop: it was self-service, "with a complete line of frozen foods, produce, meats, groceries, and an open display of ice cream," not to mention a dietetic section for those with special needs.

Meanwhile, on the Square...

Kroger had a number of can't-miss specials that week, including 46 ounce cans of house brand tomato juice for a quarter, a dozen lemons for 29 cents, a pound and a quarter loaf of light-bread for 16 cents, and a 50-pound tin of Value-Priced brand lard for $6.99.

At Russell & Co. (Delmer Upchurch, Mgr.; "Pay Cash and Pay Less"), the big Pioneer Days sale in progress offered, among other inducements, a free pair of anklets or socks with every pair of shoes purchased.

The Firestone Company (Howard Cheatham, Mgr., telephone 6) offered a complete 12-piece Flick 'n; Flash 620 reflex camera set for $7.95 -- and folks could "take it home for only $1.00 down." (The twelve pieces included one plastic neck strap, one roll of film, two batteries, four flash bulbs -- and the instruction booklet.) Of more interest to kids, Firestone offered (up to) ten dollars trade-in value on old bicycles. Perhaps the more affluent readers of the News lingered a bit over the fabulous offer of a humongous seven cubic foot refrigerator for only $179.95, and "your old refrigerator may make the down payment -- take 24 months to pay." (For the mathematically disinclined, that works out to $7.50/month plus interest, if any.)

Marshall's (Phone 237A) promised customers they would "$$ Save Money $$" shopping there for refrigerators ($20 to $30 dollars off), electric ranges ($15 to $40 dollars off), electric washers ($10 to $25 dollars off), and small appliances. The ad concluded, "These appliances have been marked down for quick sale!"

Meanwhile, the Corner Drug Store (Lloyd Collins & John D. Lowe, III) offered a cool shopping environment in "Columbia's only air-conditioned drug store" on doorbuster deals such as a giant bar of shaving soap for 53 cents and a bottle of one hundred Worthmore brand Hinkle tablets for only 17 cents; sorry, limit one bottle per customer.

The only other advertisement that spoke of an air conditioned interior was for the Columbian Theater, where one could stay comfy cool in the upcoming week with such classics as "Thundering Trail" (starring the unforgettable Lash Larue!),"The Strange Door," or "Lone Star" (The latter ranks as perhaps one of Clark Gable's lesser efforts. A contemporary review in the New York Times gave it a resounding (if figurative) two-thumbs "Meh."

The best deal of all However, the best deal of all (possibly targeting preachers who specialized in sulphuric-saturated sermons) came in this terse, to-the-point public service announcement (of a sort): "Ministers Notice! Free fans are now available for your Churches while the supply lasts. Wooten's Dept. Store, Columbia, Ky."

Watch for installments II & III in the future

This story was posted on 2017-06-18 04:07:41
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