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(Ad) An Open Letter from Easton Bryant, North Century Pharmacy

Hello friends and neighbors,

In today's hustle and bustle society with our minds involuntarily starving for the next dose of instant gratification, common sense says to invest your advertising efforts in flashy, catchy elements to promote your product or service. Well, I'm doing quite the opposite here and simply going with my gut in writing a lengthy open letter. If you're still with me and not dozing off from this boring introduction, thank you!

I'm not much of a salesman, simple as that. I've never recommended a medication or product based on monetary profitability and I never will. A person's health isn't an arena to make a quick and easy buck - it's much too serious to be used for that.

When I invest my own dollars in a new product or service, I typically do so after personally hearing a positive review in conversation with someone I know and trust.

Like many of you, I can't stand feeling like I've been suckered into spending my money unwisely. Word of mouth is a great thing, but it's a competitive market out there and simply too tough to rely on that alone.

So, with all that said, I'm essentially writing this to let you know we're here and we're here for you. Still with me? Wow...and thank you! Might as well stick it out - here come the meat and potatoes:


FILLING PRESCRIPTIONS ISN'T FUN, BUT IT DOESN'T HAVE TO BE A PAIN!

I know what some of you are thinking...I'm well aware we're not located on the hottest corner in Columbia (3058 Campbellsville Rd., by the way). Additionally, we're not selling an exciting product for enjoyment or an exhilarating service for entertainment.

Nope, we're not going to bring you thrills, but we are here to help you improve/maintain your health and well-being. No doubt about it, this is serious stuff! You only get one body and one life on this earth, and I try my absolute best to not make filling prescriptions a hurdle for my patients.

  • We deliver countywide for free. That's right! From Knifley to Fairplay, we take medications to the doorsteps of those we care for. If you come here, you'll know to never hesitate to ask for delivery. It's a big part of what we do and we can do it in a manner protecting your privacy whether it be a delivery to your home, workplace, or school.

  • Many of our patients have opted to use our Auto Refill feature for their maintenance medications. Our software lets us know when you're getting close to running dry on your meds based upon the previous pick-up date and we automatically refill your supply for you. It's really the easiest way to stay on track and it allows you to simply stop by when you're running low - you don't even have to mess with making a phone call. For your medicine to be able to do its job, you have to actually take it!

  • We practice Med Synch for our patients who request it. This means we plan and work to synchronize medication refills so they're not filling their five maintenance meds at five separate times of the month.
SHOP LOCAL, PEOPLE!

Let me first say this: If you're currently doing your prescription business at a local establishment and you're completely satisfied with the services you receive and relationships you've made, I'm genuinely happy for you. I'm also happy for those pharmacists, technicians, owners/operators, etc. because I believe supporting local business within our community is very important.

Furthermore, if you're now doing business with a "big-box" store and find yourself continuously frustrated, you likely shouldn't take out that frustration on the employees who work there. Trust me, I've been in those shoes.

Fact is, it's all about the bottom line at those places because the corporate guys in their three-piece suits are watching their stocks. This too often means the store you visit is operating on a budget that simply won't allow them to keep the staff on hand that's needed to provide you the attention you deserve. Whenever there's an opening, they cut down on staff hours and, in turn, patient satisfaction.

  • In the cases of independent community pharmacy, we live amongst you and our job stability depends on your loyalty and patronage, so we literally can't afford to give you less than our best. Some studies have shown your dollars spent locally have THREE TIMES the impact on your community as dollars spent at national chains. Long story short, you promote community development when you shop local.

  • Know your pharmacist! You know the name of your mechanic, your dentist, and your accountant, but you do you know the name of your pharmacist? If not, you're doing it wrong. Yeah, the old "pharmacists just have to know how to count to 30" joke is kind of (and I mean just a little) funny, but let me flip the script for you. Talk to me about what's on your mind - tell me your concerns. If you have a question I don't immediately have the answer to, I promise to do all I can to find the answer. Engaging conversation with your pharmacist shouldn't be a foreign concept. If you don't see your pharmacist when your prescriptions are filled (especially new prescriptions) or you just aren't able to talk to them, I strongly suggest putting yourself into a situation where you can do so.

  • We can do so many things the big guys brag about: immunizations, 90-day supplies, mailing prescriptions, and we even have a mobile app! (SPECIAL NOTE: You WILL NOT wait 30, 40, or 60 minutes for an order to be fulfilled here. Heck, less than 10 minutes is the usual case.) We price match those guys and the cold truth is we often lose money when doing so, but it's still certainly worth it to keep you around. However, that doesn't mean they have cheaper medicines; they often lose money, too. It's a simple retail strategy of utilizing a "loss leader" - lose a little money on one thing to cash in big-time on another. They are not dummies, but it's still sometimes jaw-dropping to see how much money we save folks on generics that weren't on their previous pharmacy's Value Menu of Meds. We're fair across the board because we strive for patient loyalty on a daily basis - simple as that. (Sorry for the brief negativity, but I simply think you deserve to know there's an easier way!)

  • Just because your insurance card has a certain logo on it, that doesn't mean we don't accept it. We accept practically all insurances and there's actually a new bill being looked at, H.R. 244, that addresses the current tactics of some insurance companies. It would not allow patients to be forced by Pharmacy Benefit Managers to use a PBM-owned pharmacy - an obvious conflict of interest. Sometimes our hands are tied by the co-pays your insurance generates, but I can tell you I've saved some patients serious money when compared to their former mail order (or other retail) pharmacy. If you come to us when the mail isn't being delivered as it should or when you need an antibiotic right away, don't you think we may deserve at least the opportunity to serve you year-round? Maybe not, but it's food for thought.

    THANK YOU!

    Whew! I feel better now and thank you so much for following along to the end...Im impressed! Call me at anytime at (270) 380-1230 if you have questions or want to chat. Your pharmacist should be an active member of your healthcare team and I am one that also treats my patients as I would my own family. Transferring is very easy. . . all you have to do is call us. Thanks again for your time; it's much appreciated.

    Sincerely,
    Easton B. Bryant, PharmD
    North Century Pharmacy

    ABOUT ME

    I'm a 2002 graduate of Adair County High School and attended the University of Kentucky for three years to fulfill my undergraduate studies. I'm now a PharmD and board-certified Licensed Diabetes Educator, earning my Doctorate of Pharmacy Degree from the Samford University McWhorter School of Pharmacy in Birmingham, AL in 2009. I secured a staff pharmacist position at a major retail chain upon graduating and kept that position until 2013. I then left to go work for a large independent pharmacy in Glasgow, KY (a great learning experience) and stayed there for a year until the opportunity arose to come back to my hometown of Columbia to open North Century Pharmacy.

    I take a few OTC supplements, but I strongly believe leading an active lifestyle with proper diet to prevent health problems is the best medicine. I genuinely get excited when a patient tells me they've been told to discontinue a diabetes, cholesterol, or blood pressure medication because of the positive lifestyle changes they've made. Laughter is a pretty good medicine, too.

    Ask me how I'm doing and I'll tell you, "I'm a whole lot better than I ought to be," and I choose to focus on the positives in life. It's much too short for anything else.

    This story was posted on 2015-08-26 11:46:20
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(Ad) Easton Bryant, PharmD, North Century Pharmacy



2015-08-27 - 3058 Campbellsville Road, Columbia, KY - Photo North Century Pharmacy photo .
North Century Pharmacy's Easton Bryant, PharmD, writes an open letter in which he advocates for the family pharmacy's advantages. "A person's health isn't an arena to make a quick and easy buck - it's much too serious to be used for that," he writes.
Read More... | Comments? | Click here to share, print, or bookmark this photo.



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