Everything for Your Home's
Beauty, Comfort & Convenience 384-2123
704 Jamestown St, Columbia
Dr. Ronald P. Rogers
Support for your body's natural healing capabilities
Click here for details
Click here for information
Real Estate & Auction Co.
Duo County Telecom
Now Available Through
Your Cable Service!
GUN & PAWN
What's Going On
Info about the
Janice Holt Giles
and Henry Giles Society
Columbia Gas Dept.
GAS LEAK or GAS SMELL
24 hrs/ 365 days
270-384-2006 or 9-1-1
Call before you dig
Directory of Churches
phone numbers and more
for churches in Adair County
Find Great Stuff in
Antiques, Help Wanted,
Autos, Real Estate,
Legal Notices, More...
Grassroots program reduces crashes, fatalities, in Pike Co., KY
Pike County's 'Drive Down' initiative - coordinated with radio campaign - credited with reducing vehicle crashes, injuries, fatalities in Pike County. Gov. Beshear announces national award for grassroots program to curb crashes in an eastern Kentucky county
By Kerri Richardson and Terry Sebastian
From Gov. Steve Beshear's Communications Office
FRANKFORT, KY - Gov. Steve Beshear announced Tuesday, September 3, 2013, that a grassroots program to reduce the number of collisions, injuries and fatalities in one eastern Kentucky county has earned a national safety award. The "Drive Down" program is a concerted and coordinated effort to reduce highway crash rates in Pike County.
Kentucky's Drive Down team was recently honored at the Governors Highway Safety Association 2013 highway safety awards with the Peter K. O'Rourke Special Achievement Award for outstanding highway safety accomplishment. The national award was one of five presented in San Diego to recognize programs that focused on the nation's most pressing roadway safety issues.
"Keeping those who drive on our highways and roads safe is a top priority of my administration," Gov. Beshear said. "Innovative programs such as Drive Down are among the many ways we, as a Commonwealth, are making a difference in achieving this goal."
"It is an honor to have such hard work recognized on a national stage," said Kentucky Transportation Secretary Mike Hancock. "The Kentucky Drive Down team has achieved great success with this initiative. It's an example of people with great talents coming together for the good of a community."
Drive Down, which was the result of a challenge presented by the Kentucky Office of Highway Safety to Kentucky's Highway District 12, which includes Pike County, kicked off in April 2012. It developed into a collaborative effort between East Kentucky Broadcasting (EKB) and the Pike County Highway Safety Team. Pike County - the state's largest county by area - consistently ranked among the state's top three for property damage, serious injury and fatal crashes, as well as low seat belt and child safety seat use. The ranking was disproportionate to the county's population, number of registered vehicles and miles traveled, making it one of the most hazardous places to be on the road in Kentucky.
Tasked with improving those numbers and educating drivers, the Drive Down team began a process of researching reasons behind crashes and educating drivers on their responsibilities for safer roadways. The research shaped key strategies which focused on the importance of use of proper restraints by all motor vehicle occupants, with a particular emphasis on the selection and installation of child safety seats.
The keystone of the Drive Down campaign was its partnership with EKB, which owns and operates 13 radio stations serving the citizens of Pike and surrounding counties. The station ran an aggressive schedule of locally written and produced public service announcements. It also provided "good tickets" for use by police in conjunction with high visibility enforcement activities. Motorists and passengers "caught" properly restrained received a ticket that entered them in a drawing to win prizes, including Bluetooth devices and iPhones.
The Drive Down team also worked with the Pike County attorney to address the county's dismal moving violation conviction rate, which averaged just 10 percent. Citing the work of the Pike County Highway Safety Team and Drive Down, the Pike County attorney entered a motion in District Court requiring all moving violations to be heard in open court. That has resulted in an uptick in the issuance of moving violations. Additionally, motorists are being held accountable for their unsafe behaviors.
The education initiative is credited for a nearly 23 percent reduction in traffic fatalities in Pike County and a more than 8 percent reduction in injuries since it began in 2012. It is the largest improvement for one county since the Kentucky Office of Highway Safety began keeping records.
This story was posted on 2013-09-04 01:26:45
Printable: this page is now automatically formatted for printing.
Have comments or corrections for this story? Use our contact form and let us know.
To sponsor news and features on ColumbiaMagazine, please use our contact form.
More articles from topic Healthy Lifestlyes by Kelli Bonifer:
Kentucky increases number of permanent RX disposal locations
Beshear celebrates opening of kynect customer service center
One year in, landmark prescription drug bill shows huge impact
Adair Co. School District campus smoke-free
One isn't forced to eat carbohydrates -
Cooper-Clayton Smoking Cessation Classes start July 25, 2013
Friends of Little Cake Bicycle Ride will be June 22, 2013
Whooping cough, or Pertussis, is circulating in community
Westlake Regional Hospital reports profitable April
WRH Mental Health Fair is July 6, 2013
View even more articles in topic Healthy Lifestlyes by Kelli Bonifer
Bank of Columbia
If You're Thinking of Selling,
Let Us Do the Yelling
Principal Broker & Auctioneer
Burton Real Estate
& Auction Service
Call Us For Appraisals
Click for Listings
On This Site
or Click Here
The Best of
Local Stories of
The Greatest Generation
Order Book or e-Book
See who's celebrating
Birthdays and Anniversaries
Special Events List
ColumbiaMagazine.com content is available as an RSS/XML feed for your RSS reader or other news aggregator.
Contact us: Columbia Magazine and columbiamagazine.com are published by D'Zine, Ltd., PO Box 906, Columbia, KY 42728.