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Complete August 2012 Columbia/Adair Co. Chamber Insights
In this issue: President's Message, Corporate Sponsor of the Month, New Member Hi-Lights, Chamber Events, Column, Editorial, Stress Relief and more.
The monthly newsletter of the Columbia-Adair County Chamber of Commerce 201 Burkesville Street, Columbia, Kentucky 42718 (270) 384-6020 / email@example.com / www.columbia-adaircounty.com
Editor: Sue StiversThe Purpose of the Columbia-Adair County Chamber of Commerce is to promote and enhance the Business, Cultural, Educational and Civic Well Being of Columbia and Adair County.
Thought of the Month: "A solid commitment to our goals gives us the strength to persevere."
By Roger Meadows
Columbia Adair County Chamber of Commerce and Lindsey Wilson College held their annual Wares Fair at the Holloway Health and Wellness Center on August 23rd. The Wares Fair started 6 years ago as a way for Columbia Adair county businesses to show incoming Lindsey Wilson students what their business had to offer. This year, Lindsey Wilson will have approximately 1,100 students in residence halls with total enrollment expected to exceed 2,700.
College students are everything a business is looking for in a new customer: they are just starting out, a number of them are new to our area, and they have great future buying potential. The idea for your business is to reach these students better and quicker than your competitors.
There were 50 businesses represented this year, up from approximately 40 we had last year. As I walked around talking with businesses, those that were there for the first time were extremely pleased with the turn-out and questioned themselves as to why they had chosen to pass on this event in prior years. Those returning indicated this was an event they wouldn't pass up; it is their opportunity to get in front of all these potential new customers.
We would like to thank all the businesses that were able to attend this year and are looking forward to an even bigger turnout next year.
Corporate Sponsor of the Month - Key Mortgage Company, Inc.
Thank you Key Mortgage Company, Inc. for being Corporate Sponsor of the Month.
Key Mortgage Company, Inc. began business March 1, 2006 in Madison Square Building in Columbia and later moved to its current location at 1200 Russell Road. The owner, Darrell Overstreet, has been in the real estate and mortgage business for over 30 years. Key Mortgage has 7 employees and originates mortgage loans in Kentucky and Tennessee.
Key Mortgage Company offers FHA, VA, Rural Housing and conventional residential mortgage loans.
Key Mortgage Company has been recognized several times by Kentucky Housing Corporation as one of the top lenders in Kentucky. Darrell Overstreet was recognized by Kentucky Housing as the number one mortgage loan originator in 2005 and 2011.
Darrell Overstreet made the following comments:
"It is a great pleasure to help families get their own home and attain the American Dream of Homeownership".
New Member Hi-Lights
The Columbia-Adair County Chamber of Commerce welcomes two new businesses to the Chamber this month.
- Adair County Adult Education Center, 969 Campbellsville Road, LeAnna Bennett is the Assistant Program Director & Instructor. The Adult Education Center recently moved to their new location on Campbellsville Road. For information and services offered by the Center call 270-384-1741.By joining the Chamber you become a part of an organization that is dedicated to the economic growth and prosperity of Columbia and Adair County. The Chamber is the "Business Voice" of Adair County and the Commonwealth of Kentucky. Your investment in the Chamber means an "investment" in your community.
- Buy, Swap, Sell & Trade Day, Labor Day... Sept. 3rd. On The Square in Columbia. 7:00 AM - 4:00 PM. Don't miss the Annual Buy, Swap, Sell & Trade Day to be held Labor Day, September 3, on the Public Square in Columbia. You'll find a large variety of items offered by the many vendors who will be in attendance. Make it a day for the entire family. Visit the booths, eat good food and enjoy time visiting with you friends, meeting new people and having fun. There's something for everyone! While there visit the Chamber of Commerce and Tourism Boot, pick up brochures and learn about other activities and events coming to Columbia-Adair County. For additional information contact event Chairman Charles Grimsley at 384-5658 or visit Grimsley Jewelry at 102 Public Square.If you have questions or need additional information contact the Chamber office, at 201 Burkesville Street or call 384-6020.l
Chamber Is on Facebook
By: J. Brandon Thompson
Your Columbia-Adair County Chamber of Commerce has joined the world of social media. You can now stay up to date on what is happening with the Chamber on Facebook! In addition to upcoming Chamber sponsored events and promotions, you can also receive regular updates on special sales, discounts, new items, and more at Columbia-Adair County Chamber Business Members. This is a new benefit exclusive to Chamber Business Members that allows us to promote those businesses who are invested in their local community through Chamber membership. "Like" our page today at www.facebook.com/ColumbiaAdairChamber and be in the know on what's happening in Columbia-Adair County, get special deals on services and merchandise, and stay connected to your Columbia-Adair County Chamber...now on Facebook!
Kentucky Tourism at it's best!
Let Your Smart Phone be your Travel Guide with the FREE download from Kentucky Monthly, available at the Columbia-Adair County Chamber of Commerce, 201 Burkesville Street. 270-384-6020.
Editorial of the Month
By: Sue Stivers, Executive Director
If you were brought up to read the bible, you have probably read the story of the life and time of Joseph and his very remarkable business career. The story tells how Joseph left his country under some very difficult circumstances and wound up in Egypt, a country that he knew nothing about. In time, through his hard work, diligence and commitment, he became the second most powerful man in Egypt, second only to the King. The story also proceeds to the point that not only is Joseph extremely successful, but he is one of the most famous and recognizable figures in all the land. The climax of Joseph's career brings us to a profound realization. The Biblical narrative simply says: "And Joseph died and there arose a new King in Egypt which knew not Joseph".
This sentence is one of the most powerful business lessons ever written. Here was a man so successful and famous that everyone knew him. Then a few people die...a few people are born and presto, no one knows him. Life has moved on. As Bruce Barton wrote in 1930 "you can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade." If you think you have done enough to tell your story and that your job is finished, then I will tell you that overnight there are enough changes in our world that there are people who never heard your story. You can offer the best service, the lowest prices, and incentives for everyone who comes into your store...but if no one knows of your business, no one will come.
Elias Howe invented the sewing machine, but he couldn't get women to buy it. He wound up living in poverty and suffered the embarrassment of attending his wife's funeral in a borrowed suit. Imagine the lives of all of the women that could have been made easier and more enjoyable if they had only known of Howe's invention. But, because there was no advertising, women knew not of the sewing machine's existence.
Mozart wrote the world's most beautiful music, yet he died penniless. Those who followed him and knew how to advertise grew wealthy by marketing Mozart's great works.
You can be the best person, the smartest person in your field, the most successful business that has won awards for excellence and dedication to your customers, but if you don't let people know of your talents they will never call or ask for your assistance. During the Great Depression of 1929 most businesses and companies stopped advertising because they didn't think they could afford to continue doing it. The companies that did advertise are still in business today.
The Chamber office gets calls every day asking if Columbia and Adair County has certain businesses or if we could tell them where such and such is located along with directions on how to get there. We continue to be shocked that people do not know what is available in Columbia and Adair County. The majority are our own Adair County people.
There's no way around it...You Must Advertise!
Stress Relief Tips:
Do you have a "Stressful Lifestyle?" At the end of the day or week do you come home from your business feeling tired and stressed out? If so, let's look at some Stress-Relief tips.
Stress is a part of everyone's life. It can be a good thing...a little stress can heighten your senses and productivity. However, too much stress can create or worsen physical and emotional problems. Manage your stress levels through a healthy lifestyle and simple tension-reducing activities.
Try these strategies:
Following are some of the signs of a stressful lifestyle. Evaluate yourself.
How do you rate? Be honest.
This story was posted on 2012-08-29 10:01:22
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Chamber speaker for July 17, 2012 is Keith Tiemeyer
Welcome to Chamber Insights - June 2012
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Ribbon cutting at new Hot Prints facility will be June 6, 2012
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A Highly Successful C/AC Chamber Awards Banquet
Welcome to Chamber Insights - March 2012
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