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Site Comment: What the Editor would do

Why using a Free Resource - a Powerful Potent Capsule of Publicity, 4 lines of text in CM Events, should be the First Thing done. And why it may be the ONLY thing necessary to do to Pack Crowds at Events. A Disclaimer: CM works. CM Events are Free. But highly successful events are held frequently in this area without using CM. There are plenty of other games in town, as there must always be. -EW

By Ed Waggener

A close friend recently had surgery which required him to make a difficult decision. There were two difficult options. He told the doctor to just do what he would do if he, were the doctor in the same situation. The doctor then made the rational decision for the less costly procedure. My friend is very happy with the outcome.

Nobody has asked, but in hundreds of parallel situations, we'd like share what the Editor would do if faced with the need to promote an event: I'd write a concise announcement of the Event first and send it to ColumbiaMagazine.com. It's Free, and it works only because we insist on the most information packed into the least space. CM Events simply work.



Church publicists have learned this.

Public Schools have learned this. Truck drivers with CDLs know this. Ministers know this. Public School Teachers know this. And, every day, more and more people in government offices and PhD's and MBA's shed some insularity, some parochialism and do what ordinary people already do so well. (We realize that, being salaried, with full benefits programs and good retirements, the latter group doesn't always think the way we ordinary people have to think.

Only after I had posted this Free CM announcement would I do more, if I did anything more. I'd remember that the copy machine poster is expensive printing. I'd remember that too many emails create too much junk mail. That getting in the car and delivering posters costs money. That paid advertising often only supplements, at a very high price, what CM Events is doing so well - for free.

In fact, that would be my cardinal rule: I wouldn't spend any money, if I didn't have to.

Finally, I'd remember that using CM Events, first, saves the most valuable of human resources: Time. Doing it right saves time on both ends. Time is money and bad information costs money.

Contact/Submit button.

Using CM Events is simple:

CM Events submissions must have 5W's: Who, What, Why, Where, and When.

CM Events always include Street and Number for location.

CM Events have unique sequences, style, and abbreviations.

CM Events should contain contact information.

If a submission isn't posted within 2 Daytime hours 8am/5pmCT hours, any day of the week, call 270-250-2730. There may be a small omission which prevents the post.



This story was posted on 2012-01-20 06:04:03
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