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Editorial: Support Adair County Printing Industry

Make January 5, 2012 Place a Print Order with an Adair County Printer Day; January Place a Print Order with an Adair County Printer Month, and 2012 Place a Print Order with an Adair County Printer Year.
An if you are an Adair Countian now living elsewhere - we hope you'll check out the opportunities to obtain the highest quality and best value from a fellow Adair Countian when you place your next order for printing

By Ed Waggener

Yesterday, talking with a local business person who was needing fast printing who was fretting because mission critical printing was not getting done, I suggested my brother's or any of a number of local printers to contact first.

It brought to mind, once again, how important it is to make it our business to know what local businesses do and to remind ourselves that almost any service is available in Adair County and we need only make a few inquiries to find that the need we have can be filled by a neighbor.


That I had to remind myself of the scope of a major - yes, officeholders, chamber members, business leaders - a major Adair County industry and employer like the printing/publishing/advertising industry, one I've been a part of off and on over nearly half a century, startled me.

Printing is big, and it's important. We think it needs to be brought to the fore. Whether we do so through low cost CM advertising or we just do it because we support this mainstay local business, we plan to speak out for them - and us - at every opportunity.We're glad when CM is recognized for what it can do, through advertising, as Ralph Waggener did when he acknowledged the site's role in helping kick off the new year.

He had placed this ad:

And followed up with this note:
It works! we received our first order for 1,000 envelopes from our advertisement on CM. Thanks, RALPH.
That was encouraging news for us. We hope many other orders follow for South Central printing.Ralph Waggener is president of South Central Printing, Columbia, KY and publisher of the very popular It's Just for a Smile News, and my mother's youngest son. Of course we're happy when his business is thriving. But we're happy when all of Adair County's printing industry prospers.

A best there is printing industry is right here

Printing, powers that be, is a major industry in Adair County, and it's high time we brag about it. The very best quality of almost any type of printing, from business cards to apparel screen printing to sign printing to newspaper web printing to top of the line four color work can be obtained in Columbia.

This is a year when we hope more businesses send real letters, printed in Columbia, KY, through the Adair County post offices, to borrow one of the Best Ideas of 2011, from Ron Heath, who was then president of the Columbia/Adair County Chamber of Commerce and continues to serve on the group's board of trustees.

Using real printing is a pragmatic, low cost way to stand out, above the rest of the world. Printing is likely the largest Second Language in any home in Adair County. It's an underlying dialect which is so much of what makes this place so special; understanding that web means the giant newspaper printing press on Grant Lane as often as it means the world wide web, that Comp it, make-up, layout and composition are all in the same family of meaning; and that picas are units of measure, is understood at supper tables throughout Adair County.

If a week can't be set aside to recognize this industry, if the Adair County printing industry isn't mentioned in every economic development meeting, every board meeting, every time a business buys a menu, hangs an outdoor banner, prints a catalog, buys a business card, prints a publication on the web - then we hope local business leaders will make it a point to remember, as they buy first of the year printing, that the money they spend here with Adair County printers will come back to them quickly. The same money spent elsewhere may never make it back.

We're not going to make it a friendship breakup difference, and we don't recommend being confrontational about it, but it never hurts to let people we buy from know about Ralph's business, about Joyce and Greg Coomer, about Peaches, about the Business Card Factory, about Adair Progress's newspaper printing service, about Peach's, the Kemp's Hot Prints, Billy Curry's Screen Printing, (there's so many I'm sure I'm leaving some out; just let me know, and I'll add to this but CM would like to print a comprehensive list at least one time this year), and the dozens, perhaps hundreds of cottage industry designers, writers, composition and other pre-press specialists Adair County is blessed to count among its citizens.

We hope you'll politely find out if your local government is printing locally, if your utility is sending statements on Adair County printed material, if the menu in your favorite restaurant came from a local printer, if the outside printed banner came from an Adair County employer.

And if a government office allows an outside "hustle" to sell advertising in its name in direct competition with the local advertising industry - print, cable, web, broadcast - another major Adair County industry, we hope buyers will find out, before accepting the hustle, where the item will be printed.

-ED WAGGENER

For the record: We don't think any solicitation should emanate from or at any government office: Whether it is for Avon, a chile supper, underwriting an event, or having what amounts to free campaign material in the form printed material. When we go to public offices, we want to find a very businesslike place. When we call the office on the phone, we want a real person to talk to us, and if we suffer the abuse of being put on hold: we hope the additional torture of music on hold, messages on hold, or worst of all, the office's choice of a radio station on hold, is not a part of the mix. That's downright cruel.



This story was posted on 2012-01-06 03:03:26
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