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Web Reporting 101:Making announcements more effective

It's easy to make your announcements more effective and to put them high on the list for fast posting: Remember Mr. Kipling rules, applicable for Web Reporting 101: Do a last minute check before submitting to see if announcement answers: Who? What? Why? Where? and Where (Mr. Kipling would want a street and street number, we're sure) and How? And, yes, Mr. Kipling would have wanted anyone urging an action or expressing an opinion to post their names with the announcement.

Events are being continuously posted. We're reminding everyone to do the last minute 5W's and an H check to see that the announcement answers the questions of Rudyard Kipling's honest serving men: Who? What? Why? Where? When? and How?




"Where?" is answered with a location which includes a street number.

Events listings which are written in paragraph form, using CM style for dates (March 20, 2009; not March 20th, and times It should be10:00amCT, not 10 A.M. central move ahead. Posters, flyers, photo announcements, pictures with imbedded graphics, are all paid advertising.

Our aim is to do as much at no cost as possible. The announcements are free for non-profits in Adair, Casey, Cumberland, Green, Metcalfe, Taylor and Russell Counties. on the assumption that no other paid advertising is being purchased in any form (print, broadcast, yard sign, flyer or t-shirt). Commercial announcements and events with charges are subject to ColumbiaMagazine's low advertising rates. Links to other websites are generally considered advertising.

The basic ColumbiaMagazine.com free packageincludes
  1. A front page story, a listing on the Community Events
  2. A listing in CM Classifieds, when applicable, is also posted.
  3. On the day of the event, we're posting day-of-event reminders in the "Events in Brief" on the Main Page of ColumbiaMagazine.com with links back to the full announcement story! Go there and click now to see how it works!
Of course, advertising on CM is efficient, effective, and low cost, and multiplies the effectiveness of announcements. To advertise email using a Contact/Submit button or call (270) 250-2730. -ED WAGGENER


This story was posted on 2009-10-14 11:42:27
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Contact us: Columbia Magazine and columbiamagazine.com are published by Linda Waggener and Pen Waggener, PO Box 906, Columbia, KY 42728.
Phone: 270.403.0017


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