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Web Reporting 101: For events, write the 5W's and an H first

Email or write CM for more details. We don't have all the answers, but we'll share what we know. And we're certainly open to suggestions for helping to improve attendance and participation at worthwhile local events. Already, several organizations have given us suggestions which carry way beyond CM's simple request to supply street addresses with street numbers. Special thanks to Kelli Bonifer, to the schools in the Adair County School District, to the Taylor County Extension Service for their aid.

It's all about communications. It's easy for journalists and reporters; harder to almost impossible for "writers." But for those who've never submitted a story, before, but who have an open mind, it is easy to learn.

"Events" are all about communication. The first task, the main goal, is to have a succinct paragraph, telling in no more than three or four lines everything needed to answer these questions:
  • What an event is
  • Who is sponsoring and participating in the event, and, where applicable, who is benefitting from the proceeds of the event
  • When the event will happen (ex. at 3:00pmCT/2:00ET, Tuesday, March 30, 2009)
  • Why the event is being held
  • Where the event is being held, with street and number; it can be obtained for almost any building or playing field from a community's address coordinator; if the number is not on the venue's building, let us know. It ought to be for safety's sake. But we'll want to know if it's not, to let CM readers know that the number is for Google searches or for navigational calculations
  • How?, when applicable. Might include brief format for event


CM is very much stressing Where

Where is important: In some cases, very simple descriptions for locations might work. "The Statue of Liberty," or "The Eiffel Tower," or "Begley Chapel on the Campus of Lindsey Wilson College, Columbia, KY," or "Ransdell Chapel on the Campus on the Campus of Campbellsville University, Hoskins Avenue, Campbellsville, KY," would certainly be would be enough most people to know to find those locales, and know thewhere of an event. These are highly recognizable landmarks.

On the other hand, "On Scenic Highway 999," takes unfair advantage of the reader. An exact address, with a street number, allows many who wish to attend an event to pinpoint almost exactly where a venue is located and how far it is. "8229 Columbia ST," almost anywhere it would be in America, that the address is approximately 8.229 miles from the starting point of the road. Better yet, the number can be entered into a computer and exact driving instructions can be obtained.

But certainly, "on the campus of" is woefully inadequate for an most events on any of the college campuses near Columbia, KY. For Western at Glasgow, if one can find the campus itself, one could likely find the venue. It's relatively self contained campus. For Western University at Bowling Green, it could take quarters of hours to find a venue at "on the campus of WKU," with no street address. That's a waste of time.

For those wishing to attend an event on "the main campus of Campbellsville University," and are unfamiliar with the sprawling campus, they may need to start at the Huddle House on KY 210 and scout south to Jessie Insurance on Broadway, and be in danger of becoming Taylor County's first "man who never returned." And "Lindsey Wilson College, Columbia, KY," can now mean anywhere from almost to Bliss (Pinewood Country Club), to the Adair County Fairgrounds (LWC housing), to the East Side of Town. It's a big place.

It was a request for a simple courtesy; most; many are going way beyond that; thanks.
It is simple courtesy for promoters of events to take the time to give as detailed information as is available, and fortunately, most organizations we've asked to add details have pounced on the idea and thought CM was doing them a favor. One even envisions adding street addresses to to Google Earth, putting touch screen directories around its campus, and making it as simple as dialing a smart phone to get directions! Far more futuristic than we had in mind, but this Adair Countian knows the power of the new technology.

In the Adair County School District, which does not have a central communications officer, the cooperation has been overwhelming. Each principal, each teacher, each coach, each student who has submitted events has been so proud of their schools and organizations that at CM, there's a wonder if the 5W's and an H are part of their DNA. We appreciate there leadereship so much.

Moreover, the Adair County Extension Service, thanks to Kelli Bonifer, now has articles posted on ColumbiaMagazine.com which gives a detailed address with street number, contact information, and hours and days of operation. And it cooperation beyond what we asked has crossed county lines. The Taylor County Extension office includes "ET" for Eastern Time in announcements, and tells where, in Campbellsville, KY, the office is located. Our thanks to Carolyn Morris and Becky Nash for that.

Our aim is to be a venue where readers find all the information needed to live the rich, full life available here, quickly, completely, in one place. Our aim is not to tie anyone to a computer or entice them to do unnecessary research to avail themselves of what this area has to offer. ColumbiaMagazine.com is a tool for life; it was not meant to be a life unto itself. Everyone in the world is welcome to spend as much time on CM as they wish.

It's a worry when events are incomplete, with no contact to make it right

We are unable to post a Relay for Life event received yesterday, March 24, 2009, at because of incomplete information.

The party did not leave adequate information to email and request the missing data. If the material will be resubmitted, using the final check of Who? What? Why? Where? (incomplete) When? and How? along with an email address and, since the material expresses an opion and/or urges an opinion, it will be posted as soon as possible.
If you wish to give make your organization's publicity more effective free or at the lowest possible cost, give us a call.


This story was posted on 2009-03-25 04:44:42
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