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Web Reporting 101: Making announcements more effective

Remember Mr. Kipling rules, applicable for Web Reporting 101: Do a last minute check before submitting to see if announcement answers: Who? What? Why? Where? and Where (Mr. Kipling would want a street number, we're sure) and How? And, yes, Mr. Kipling would have wanted anyone urging an action or expressing an opinion to post their names with the announcement.
We're reminding everyone to do the last minute 5W's and an H check to see that the announcement answers the questions of Rudyard Kipling's honest serving men: Who? What? Why? Where? When? and How?

"Where?" is answered with a location which includes a street number.

Events listings which are written in paragraph form, using CM style for dates (March 20, 2009; not March 20th; 10:00amCT, not 10 A.M. central; etc) get top priority. Posters, flyers, photo announcements, pictures with imbedded graphics, are all considered advertising.

Our aim is to do as much at no cost as possible. The announcements are free for non-profits in Adair, Casey, Cumberland, Green, Metcalfe, Taylor and Russell Counties. on the assumption that no other paid advertising is being purchased in any form (print, broadcast, yard sign, flyer or t-shirt). Commercial announcements and events with charges are subject to ColumbiaMagazine's low advertising rates. Links to other websites are generally considered advertising.

The basic free package includes a front page story, a listing on the Community Events, a listing in CM Classifieds when applicable is also posted. And, on the day of the event, possible inclusion in the "Events in Brief" on the Main Page of

Of course, advertising on CM is efficient, effective, and low cost, and multiplies the effectiveness of announcements. To advertise email using a Contact/Submit button or call (270) 250-2730. -ED WAGGENER

This story was posted on 2009-03-17 04:16:26
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