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At DQ: B.J. Fudge recalls windfall deal with Merle Reed


My Dairy Queen Memories. Chapter 1A: Merle Reed was an astute observer and businessman, but one clause, "and all you can eat," in a labor contract almost sunk his business. It took the next round of talks to alter the course.
By Billy Joe Fudge
Special ColumbiaMagazine.com story

I began working at the Dairy Queen at the ripe old age of 15 in February, 1967.

Merle Reed, the owner then, and Dad had a quail hunting session a few weeks earlier during which they apparently discussed the fact that after milking, feeding, general farming activities, going to school, doing homework, and carrying in about a half rick of wood each day (during the winter only), I might have enough leisure time to hold down at least a part-time job.



At any rate, the hunting trip and mysterious discussion of my crowded schedule proved to be the catalyst that moved me out my completely rural persona into a rich and rewarding urban career, a career which included, but was not limited to: Owens Mens Wear, Jefferies Hardware, and Jessies Fruit Market and Grocery.

Merle and I hashed out a very lucrative contract In the front yard that day that carried me all the way to Labor Day of that year.

I will never forget the many details of our back and forth negotiations. Murrell said, Billy Joe, Ill pay you 65 cents an hour and all you want to eat and I said, OK.Although Merle was a man of considerable means and business acumen, he had no idea of the economic ramifications of the all you want to eat concession to his financial stability.

I was below 100 lbs., then andI think my slight stature sort of threw off his estimate of my daily caloric requirements.Being a person of considerable activity most days I required an enormous amount of fuel.

Merle, jokingly. of course, commented on several occasions about my eating habits negative impact on his and Bobbies finances. Bobbie was his wife and co-owner.

I think that he actually raised the hourly wage and eliminated the all you want to eat clause from future labor contracts.

The author, Billy Joe Fudge, is a frequent and eagerly awaited contributor to ColumbiaMagazine.com. To the other essays by Mr. Fudge, enter Billy Joe Fudge in the searchbos. The Dairy Queen store of this article is now the Columbia Dairy Dip. Mila Newton is compiling a list anecdotes, photos and pictures for a history of the business which will be donated to the Adair County Public Library.


This story was posted on 2007-10-04 07:07:16
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