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Double Cola sign brings back memories of soft drinks past By Larry J. Smith, Program Director,WHVE 92.7 The Wave With Ed Waggener, editor, CM A sign on a side road off Ky 90 in Clinton County--or maybe it was Russell--caught my eye the other day. It was a still very bright Double Cola sign, painted by Greensburg, KY artist Bob Moss. Mr. Moss died in the 1980's, but his signs live on. I want to get photographs of as many of them as possible. Everybody in this area used to love Double Colas. Hardly anyone in Greensburg drank anything else. The DeSpain family bottled the drink in their plant, Greensburg Bottling Co., over the footbridge, across the tracks from the historic old square in Greensburg, KY. When the DeSpains sold to Coca-Cola Bottling Co., the Coke people didn't want a competing cola brand, so Double Cola was discontinued. They continued the Ski brand, the cult drink of many WAVE-land soda drinkers. Ski was invented, discovered, or inspired to come into being in 1957. At the time, it was a lemon lime drink. In 1973, the flavor was altered to lime-orange, and that is the flavor we pack in our coolers when we go to away to strange lands without the drink. (Even some places in Kentucky. It ought to be against the law.) In the not too distant past, Double Cola was the National Drink of Green County, and for many, may always be. It was hard to give one to any Taylor Countian. They supported their locally bottled drink, Coca-Cola, as they still do. In Columbia, which at one time had a Grapette Bottling Company and a Dr. Pepper Plant, and later, two Dr. Pepper bottlers going at the same time, Dubs weren't exactly drunk like it was R.C. (Russell Creek water), but they were bought by the frugal, by folks wanting Double-Cola's 12 oz. instead of the classic Coke's 6 oz. Soft drinker addicts staunchly defend their favorite's honor. I never heard of anybody killing someone for insulting his cold drink, but there were a good many fist fights over it, I'm sure. Double Cola lives on, I'm told, and is now bottled in the Chattanooga, TN area. Maybe that's why the Big Road out of Columbia is getting bigger. Maybe that's why the nicest new shortcut being built around here is KY 61 from the Christian Life Center on Greensburg Road to KY 61, at Majestic Yachts on the Burkesville/Chattanooga Highway. So the thousands of Dub-deprived Green Countians shave many minutes off their hadj to south middle Tennessee, to replenish their stash of Double Cola. You can hear Larry Smith now on the world wide web:WHVE 92.7 The Wave This story was posted on 2007-06-19 07:55:39
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