ColumbiaMagazine.com
Printed from:

Welcome to Columbia Magazine  
 



































 
Ad: Gather Round. It's Story Time

Sponsored information by Easton Bryant
Owner of North Century Pharmacy

In most cases, independent pharmacies grow organically from seeds sown in hard work and good will, offering loads of free perks while earning your patronage. In my case, it's an extremely rewarding venture, but that doesn't mean it's pretty. Most in the non-healthcare world have heard that our healthcare systems are broken and would be taken aback by a lesson of the inner workings and inner struggles. Here's the story:

You've followed your dreams and opened a small retail store in the community you live in - the community you love. You sell food, household goods, gifts, all sorts of everyday items and lots of unique offerings because your customers have requested them.


You've treated them like family and it's paid off for you and the local community members you've been able to employ. Your customers have created new customers because of their genuine word-of-mouth promotion of you and the personal touch you and your team provide. You deliver your goods free of charge far and wide, even when it makes zero financial sense, because you know it's the right thing to do. You've even gone in on Christmas Day for special circumstances to make sure your customers have the goods they need.

When someone shops at your little establishment, their dollars have an exponential impact on your community because your staff understands the importance of shopping local for their own needs. Furthermore, you donate to local causes and sponsor local teams and organizations. With blood, sweat, and tears, you've rightfully earned a spot as a cornerstone in the very community where you've chosen to raise your family.

It's a truly rewarding experience, but you have a big problem and it goes by the name of MegaStore. They're a competitor in town and that's not all they are. They literally control the very health of your business and their grip is growing excruciatingly tighter as the months pass. They determine how much you can be paid for your goods, when you can be paid and they can even take money back from you that was already paid out to you months ago, all at their own discretion.

Just two weeks ago, you were ringing up a lamp for a customer. You had priced it at $30 and your acquisition cost was $24. However, your competitor, MegaStore, remotely stopped the sale on your point-of-sale device and said you could only charge $24.25. By the time you accounted for your overhead, you could easily see you lost money! Unfortunately, this wasn't the end. You just got a notice a few days ago that they were going to recoup $5.25 for that particular sale due to some "fees" that they decided to put in place for reasons unclear to you. It's true - you really just lost $5 by selling a retail item.

You understandably see this as corrupt and strange. As a matter of fact, you're in shock and outraged! This business you've put your heart and soul into to provide for your family and employ others is under attack. What's even worse, MegaStore should have no outright control of this money. It's not even theirs to begin with, yet they're telling you what you can and can't profit, and they're keeping billions of dollars in mindless fees from you and other mom-and-pop retail stores just like yours, becoming a Fortune 10 company on the wings of your good will.

The ridiculousness continues... Your customers continuously come into your shop telling you how MegaStore keeps soliciting them via phone, mail and email, saying your patrons are messing up by supporting your business. They should definitely start utilizing MegaStore and even use their mail-order service because, well, they said so.

Icing on the cake? You just received a certified letter notifying you that MegaStore's audit team will be coming into your shop next week to see if they can find any other reasons to collect funds from your little bottom line. Oh, and they look forward to seeing you!

They do have a heart, though. You find they also sent you yet another routine letter within your stack of bills saying how they know how hard it is to be in your line of business. They can fix that for you, however. All you have to do is sell (forfeit) everything you've built and join their operation.

Months go by and MegaStore gets more and more aggressive with their tactics, seemingly infuriated you haven't yet waved the white flag of surrender. You fight. You even cut your own pay, but you never let your level of service waiver. They fight. You try harder. They fight. You somehow find another way to hang on. And it goes on and on until the day you find that white flag.

You hang up a dangling 'Out of Business' sign on your front door and you, along with your staff, clock in at MegaStore the next day. You lose what you built by playing a losing game you didn't sign up to play with rules you never understood. Your community also loses what you built. Game over. The end.

Pretty crappy story, huh? The truth is it's actually very believable. This is the reality for independent pharmacies today and it's the reason legislative efforts are ongoing all across the country. Some are winning efforts, some are not.

Don't take independent pharmacies for granted. Support one, whether it be North Century Pharmacy or not.

Sponsored by NCP
www.northcenturypharmacy.com


This story was posted on 2022-04-27 10:12:29
Printable: this page is now automatically formatted for printing.
Have comments or corrections for this story? Use our contact form and let us know.



 

































 
 
Quick Links to Popular Features


Looking for a story or picture?
Try our Photo Archive or our Stories Archive for all the information that's appeared on ColumbiaMagazine.com.

 

Contact us: Columbia Magazine and columbiamagazine.com are published by Linda Waggener and Pen Waggener, PO Box 906, Columbia, KY 42728.
Phone: 270.403.0017


Please use our contact page, or send questions about technical issues with this site to webmaster@columbiamagazine.com. All logos and trademarks used on this site are property of their respective owners. All comments remain the property and responsibility of their posters, all articles and photos remain the property of their creators, and all the rest is copyright 1995-Present by Columbia Magazine. Privacy policy: use of this site requires no sharing of information. Voluntarily shared information may be published and made available to the public on this site and/or stored electronically. Anonymous submissions will be subject to additional verification. Cookies are not required to use our site. However, if you have cookies enabled in your web browser, some of our advertisers may use cookies for interest-based advertising across multiple domains. For more information about third-party advertising, visit the NAI web privacy site.