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Christmas preparations in 1941

Prompted by news of Columbia's Christmas celebration, our friend Cyrus shares these discoveries from the archives, (his personal comments are in parenthesis):

By late November, 1941, plans were under way to decorate Columbia's Public Square for the Christmas season. The Nov. 26 edition of the "Adair County News" reported that Ben Green, manager of Lerman Brothers Department Store, and O.A. Durham, the county attorney,


had been collecting funds from businesses & individuals near the square to help pay for, arrange, and maintain the decorations. As of press time, more than seventy dollars had been collected from some sixty donors.

Among the contributors to the decorations fund were Tom Little (school superintendent), the Rialto Theatre, Lowe's Barber Shop, Lloyd Pharmacy, Roberts 5-10-25c Store, Walker McKinley, M.L. Grissom, Alton Lacy, Kelsay Bowling Alley, the Cardinal Grill, Yarberry Service Station, RayFlowers, Pickett's Caf, Southern Continental Telephone Company, and the New Adair Hotel.

The plans called for "huge cedars decorated with garlands of colored lights and other ornaments" to be placed in the yard of the Court House on the sides facing Burkesville and Campbellsville streets, and smaller decorated evergreens to be placed on the Court House balconies.

The only Christmas advertisement in the Nov. 26th edition was from Community Public Service Company, Inc., where one could purchase, among other things, a Telecron Clock ("brings correct time by wire--no winding" for $4.50 or a Sunbeam brand Mixmaster ("mixes, mashes, whips,beats, extracts juices" for the princely sum of $28.75. (My mother had one of those old Mixmasters. It could handle anything up to a small batch of concrete. Or so I was told...)

If you had travel plans, Columbia Gulf service was the place to take your car. The seasonal service combination special was an oil change, crankcase flush, gear lube change, lube job and a new air filter, all for $3.50. An ad for Martin Johnson's Garage touted Zerex brand Permanent Anti-Freeze, "The best you can buy."

In the food line, Kroger had sweet, juicy Florida oranges at 17c a dozen; seedless Texas grapefruit at four for 19c; and Kroger's Economy 5 lb. fruit cake for $1.19. (A few of these beauties are still making the Christmas rounds.)

A public service announcement for Christmas Seals reminded folks that "more people between the age of 15 and 45 die from tuberculosis than from any one other disease." A page one article in the next edition stated that the previous year's Christmas Seals sales in Adair Countyhad totaled $320.

A front page article (actually more of an op-ed piece) in the December 3th edition proudly proclaimed that local merchants had large stocks of "holiday merchandise of quality at special prices. Never have finer or prettier stocks of goods been shown here."

Among the Christmas advertisers were Barger Bros. ("Fancy Groceries at Reasonable Prices"); Paull Drug Co., where the items included Bibles, greeting cards, Elgin Watches (starting at 19.75); Rogers Bros. 1847 Silverware; Eastman Home Movie Equipment; and that staple of homephotography, Kodak Brownie cameras, at $1.95 & up.

Not to be outdone, Lloyd Pharmacy offered Schick Electric Shavers at $12.50 & up; manicure sets, 50c to $7.50; Evening In Paris sets, $1.10 to $10.00; and Nunnally's "Candy of the South" in Christmas boxes, 60c to $4.00.

Other advertisements with a Christmas theme included H.R. Moore & Co.; The Smart Shop (women's apparel & jewelry); The Men's Shop, H. Taylor, Prop.; and Lany Bray & Co. (clothing, jewelry, linens, etc.)


This story was posted on 2004-12-17 19:19:54
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