Dr. Ronald P. Rogers
Support for your body's natural healing capabilities
Click here for details
Click here for information
What's Going On
Columbia Gas Dept.
GAS LEAK or GAS SMELL
24 hrs/ 365 days
270-384-2006 or 9-1-1
Call before you dig
Directory of Churches
phone numbers and more
for churches in Adair County
Find Great Stuff in
Antiques, Help Wanted,
Autos, Real Estate,
Legal Notices, More...
Christmas draws near, December 1933
In mid-December 1933, the Great Depression had just entered its fifth year, unemployment nationally had soared to almost twenty-five percent, and many prices were higher.
But meanwhile, back in The Shire...
A casual glance through the Adair County News of eighty-five years ago -- mid-December 1933 -- might have given the casual reader just awaking from a long winter's nap the impression the worst of times has passed and the best of times had arrived.
A top-of-the-column page one article headlined "Christmas Draws Near" pointed out the holiday spirit had fallen upon the local merchants, that "Their windows are beautifully decorated in keeping with the approaching season and never have more attractive or more useful gifts been offered the public at prices so reasonable."
And, of course, behind the tempting displays arranged by skilled window dressers lay stockpiles of goodies -- an attractive array of toys for the wee folk, a wide selection of gifts for the grownups, and a variety of every-day as well as special Yuletide viands at the grocery stores.
Davis Hardware touted the seriously practical gift by suggesting a "new parlor furnace" or "shiny new aluminum kitchenware" along with bicycles and wagons for the kiddies. Barger Bros. offered a selection of "candies, nuts, fruits, and fruit cake supplies" in addition to their usual stock of staple and fancy groceries.
H.R. Moore & Co. billed themselves as "Santa's Stopping Place" with everything from Elgin watches to belt sets to jewelry. The Economy 5c & 10c Store reminded readers "Our holiday goods were bought before higher prices went into effect, while the Royal Cafe appealed to the sweet tooth with boxes of luscious chocolates.
Both the Paull Drug Co. and the Brown Drug Co. had a wide-ranging stock of Christmas goods, and astute food shoppers could get some real bargains at J.F. Neat & Son grocery stores, as the Neats were closing up shop to pursue other business interests. Nineteen cents would buy a quart of peanut butter, while fifteen cents would buy two cans of jack mackerel, two boxes of puffed wheat cereal, or three bars of Lifebuoy soap.
Russell & Co. offered deals on selections from the main floor as well as from the balcony, basement, and the damaged goods departments -- everything from smoking stands to silk undies. The Royse Variety Store had childrens' books priced at five cents to half a dollar, wagons and velocipedes at a buck-fifteen to three-twenty-five, and mechanical toys priced lower than during the previous Christmas season. Other Variety Store specials included glassware, toiletries, and chinaware.
Miss Lula Jones carried a complete line of ladies' wear -- foundation garments to accessories, including Humming Bird Hosiery at eighty-nine cent to a dollar-fifty per pair -- along with a solid line of furniture, mattresses, and bedding goods. Miss Jones promised shoppers they would pay "Lowest prices on all merchandise."
Lerman Bros. offered a wide selection of clothing and other items, including childrens' leatherette helmets, twenty-nine cents, and the choice of umbrellas or three-piece ivory sets (comb, brush, and mirror) at ninety-eight cents to a dollar-ninety-eight.
Those who wished to look their best for a holiday soiree could get their clothes cleaned or pressed by Patteson & Stotts, phone 81-A. (This was the same Patteson & Stotts of funeral home fame, but by this time, the undertaking establishment was Coffey & Stotts.)
This story was posted on 2018-12-16 13:35:31
Printable: this page is now automatically formatted for printing.
Have comments or corrections for this story? Use our contact form and let us know.
More articles from topic Jim: History:
Reminisces of an October day: a visit out Bottom Road
The days before the war, when I was a happy child
80 years ago: basketball, electricity, water tower, and an amazing contest
Ninety years ago: a Columbia church building goes up in flames
Renaissance in Columbia 1898-2011, Part II
JIM - Renaissance in Columbia 1898-1911
JIM: Education makes the headlines, early September 1928
JIM: Sixty-five years ago this day: front page news, 2 Sep 1953
JIM: J.C. Blair, Adair Countian re-settled in Iowa twice
100 years ago today, 21 Aug 1918: The Great War in Adair Co.
View even more articles in topic Jim: History
Bank of Columbia
The Best of
Local Stories of
The Greatest Generation
Order Book or e-Book
See who's celebrating
Birthdays and Anniversaries
Special Events List
Contact us: Columbia Magazine and columbiamagazine.com are published by D'Zine, Ltd., PO Box 906, Columbia, KY 42728.