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JIM: Heskamp Motor Company was Studebaker dealer, briefly
Perhaps almost every knows that Heskamp Motor Company was Oldsmobile/GMC Truck dealer. But the long time Columbia automobile dealership was the Studebaker dealer for one year, the first of three dealers to sell the brand
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Everyone who has been in Adair County for more that thirty days knows that Mr. David Heskamp successfully owned and operated the local Oldsmobile dealership, Heskamp Motor Company, from 1939 until the mid-1950s. During that era, he placed hundreds of ads for the various Oldsmobile products (and in the later years of the dealership, for GMC trucks) in the Adair County News.
What most have forgotten (or never knew) is that he also, if ever so briefly, held the Studebaker agency, acquiring it in the late spring of 1940.
Just over a year later, Bunnie Shively picked it up, "Mr. Heskamp having released the dealership some time ago."
The ad shown accompanying, from the September 25, 1940 edition of the paper, is a singlet, a one-off wonder: it was the only Studebaker advertisement placed by Heskamp Motor Co. ever to grace the pages of the News. (A series of ten Studebaker ads placed by Mr. Shively ran from late April through the latter part of July, 1941, never to appear again.
Collins Buick picked up the long-dormant agency in July 1959 and ran a handful of ads through mid-April 1960, when Studebaker disappeared for the third and final time from the Adair County new car business scene.)
This story was posted on 2017-06-26 13:31:19
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