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Chamber Insights October 2011 -Complete Issue

In this Issue
  • Purpose of Chamber
  • Thought for the Month
  • President's Message: Ron Heath
  • Corporate Sponsor: Community Trust Bank
  • Welcome New Members
  • Looking Ahead
  • Improving Relations with Customers
  • Identity Theft Tips
  • Your Vote Counts

Welcome to Chamber Insights Octobers 2011


The monthly newsletter of the
Columbia/Adair County Chamber of Commerce
201 Burkesville Street, Columbia, Kentucky 42718
(270) 384-6020 / coladair@duo-county.com - www.columbia-adaircounty.com
Editor: Sue Stivers
President's Message: Ron Heath
Feature Writer: Rachel Carr, Bonner Leader

The Purpose of the Columbia-Adair County Chamber of Commerce is to promote and enhance the Business, Cultural, Educational and Civic Well Being of Columbia and Adair County.

"Thought For the Month"
"The Obstacle in Our Path"

In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king's wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the king for not keeping the roads clear, but none did anything about getting the big stone out of the way.

Then a peasant came along carrying a load of vegetables. On approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. As the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the king indicating that the gold was for the person who removed the boulder from the roadway.
The peasant learned what many others never understand. EVERY OBSTACLE PRESENTS AN OPPORTUNITY TO IMPROVE ONE'S CONDITION.

PRESIDENT'S MESSAGE: Ron Heath

These are busy times for the Chamber of Commerce in working to make Columbia a great place to call home. The Chamber is especially active in the fall. Three different community activities are coming up in rapid succession.

First, there's the Ronald McDonald House project to collect items to supply the Ronald McDonald houses in Lexington and Louisville with supplies for the coming year. Several residents of Adair County can attest to how grateful they are that these places were there for them when their sons or daughters needed special medical attention. The Ronald McDonald houses provide an inexpensive place for parents and families to stay near medical facilities that care for sick children.

Schools, churches, businesses, other community organizations, and individuals have all contributed items in the past. Representatives of the two Ronald McDonald houses are amazed at the generosity of the people of Adair County. This Chamber sponsored event is a great way to make a difference in the lives of others. Drop off of items took place on Thursday, October 20. On behalf of the Chamber Board of Directors I want to say thanks to everyone who participated in this project.

The second project scheduled for Monday, October 31 is the annual "Treats on the Town." The Chamber of Commerce adopted this project to provide a safe and fun way for area children to celebrate Halloween. Area businesses, churches, community organizations, and individuals have the opportunity to "treat" area children by setting up tables on the square to pass out candy and other goodies. Last year more than 1,200 children participated in this event.

The square never looks so colorful, funny, and scary as it does seeing all the kids in costumes going from table to table. If you enjoy seeing smiles on the faces of children why not plan to participate. This is a great way to help make a difference in your community. All you need do is contact the Chamber Office (384-6020) to let them know you want to set up a table to pass out treats.

The final community activity is Christmas in Columbia on Saturday, December 3rd. Some different and special activities are being planned for this year. The Special Events Committee of the Board is finalizing plans for the activities that weekend. In the next few weeks you'll hear and read more about what will take place.

Christmas in Columbia is the biggest event sponsored by the Chamber. It takes a great deal of planning and lots of volunteers. If you have some time and want to help, we'd be happy to have you join our planning team. Volunteering to help gives you a real opportunity to do something good for the community where you live. With Christmas in Columbia less than 6 weeks away, you wouldn't be making a long term commitment. What better way to get in the Christmas spirit than to get involved with a Christmas activity now. To volunteer, call the Chamber Office at (384-6020). The Chamber is committed to making Columbia a great place to call home. Won't you help, too.

CORPORATE SPONSOR of the MONTH
COMMUNITY TRUST BANK


Community Trust Bank is located at 710 Russell Road in Columbia. Lee Ann Collins is the Branch Bank Manager. She and her staff are always available to serve the citizens of Adair and adjoining Counties.

Community Trust Bank currently has 76 banking locations in eastern, northeastern, central, and south central Kentucky, and West Virginia, and 5 trust offices across Kentucky. Community Trust Bancorp was founded in 1903 and is headquartered in Pikeville, Kentucky.

Community Trust Bancorp, Inc. operates as the holding company for the Community Trust Bank, Inc. and Community Trust and Investment Company. It primarily offers commercial and personal banking services, and trust services, in Kentucky and West Virginia. The company's deposit services comprise time and demand deposits, savings accounts, NOW accounts, and certificates of deposit. Its lending activities include commercial, construction, mortgage, and personal loans, as well as lease-financing, lines of credit, revolving lines of credit, term loans, and asset-based financing.

Community Trust Bancorp also offers cash management services, letters of credit, safe deposit boxes, and funds transfer services. In addition, the company operates as trustee of personal trusts; executor of estates; trustee for employee benefit trusts; registrar, transfer agent, and paying agent for bond and stock issues; depository for securities; and as a provider of brokerage operations.

WELCOME NEW MEMBERS

The Columbia-Adair County Chamber of Commerce welcomes:
Massage Therapy by Jill, Owner Jill England
144 Mushroom Road
Columbia, KY 42728
270-217-5118

Circle "R" Restaurant
Owner Peter Cheng, Gen Mgr. Bethany Girbert
712 Russell Road
Columbia, KY 42728
270-384-3212
The Chamber joins with the Community in wishing the Cheng's much success and appreciates them bringing back the Circle R, serving food as it is noted for throughout Kentucky.

By joining the Chamber, you become a part of an organization that is dedicated to the economic growth and prosperity of Columbia and Adair County. Your investment in the Chamber means an "investment" in "Your Community". This is your Chamber...Your business voice in our community...helping to make Columbia-Adair County "A Great Place to Call Home". Remember, what you get out of a membership association is what you put into it. You are encouraged to get involved today!

The Chamber would like to see our Community filled with unique, small businesses. Think of the tourism dollars that would bring in and the economic impact it would have on our wonderful community.

LOOKING AHEAD - CHAMBER ACTIVITIES & EVENTS
October 31 - Treats on The Town - Hours 4:00 to 7:00 PM
Treats on the Town...a special time for children to have a safe and fun time trick or treating. Business people are asked to set up a table on the "Square" in Columbia and give out treats to our most precious gem...children. Your support is needed in order to make this event happen. For additional information contact Chairman Debbie Selby at 384-6433 x 7224 or 250-1046 or the Chamber office at 384-6020.

"The Spirit of Christmas, " Saturday, December 3rd

Christmas Parade "Under the Lights" theme
CHAMBER WELCOMES LWC BONNER SCHOLAR AS INTERN

The Chamber of Commerce is pleased to welcome Bonner Leader Rachel Carr as an intern for the semester. Rachel is a Junior English Major at Lindsey Wilson College. This is her second year as a Bonner Leader and her first semester serving at the Chamber of Commerce in Adair County. Rachel is from Danville, Kentucky where she completed a summer internship with the Danville/Boyle County Chamber of Commerce. In addition to being a Bonner Leader she is also involved as a Begley Scholar, member of the Honors Student Association, Sigma Tau Delta, The Women's Student Union, and a part of the Peer Mentor Program.

The Bonner Scholars Program at Lindsey Wilson College has grown immensely at Lindsey Wilson College over the past two years. Members serve in a wide variety of locations across Adair County. The Bonner Program at Lindsey Wilson was recently recognized by President Obama for its excellence and commitment to service.

IMPROVING RELATIONS WITH CUSTOMERS

By Sue C. Stivers & Rachel Carr

In the movie "Cool Hand Luke", a prison guard played by Struther Martin is frequently seen talking to a prisoner played by Paul Newman. From the viewpoint of the prison guard, Newman was constantly doing things (and not doing things) that drew the ire of Martin. Perhaps you remember the line that Martin is most famous for: "What we have here is a failure to communicate".

Our topic today is not dealing with giving instructions, but instead focusing on demonstrating how the employees of your business can better communicate with your customers. We will begin by examining how sales people ask questions of customers and then move on to techniques used by master salespeople.

Their techniques allow our customers to know your employees are interested in their wants and needs, allow your employees to demonstrate a distinctive advantage over your competition, and allow your employees to not only close more sales but to also have more add-on sales.

The first type of question is the one that unfortunately is the most frequently used by employees. It requires no training as it is the easiest way to speak to a customer:
"Can I help you?"

"Is that everything?"

"Finding everything okay?"
These are close-ended questions. The traditional answers to these are 'yes' and 'no', whichever is easier for the customer. Perhaps whatever is necessary to get your sales help to go away. A close-ended question does not invite a follow-up question or additional response.
>
The salesperson is simply using a statement, quick and easy, that more often than not will close down the sale. When you think about a salesperson who uses close-ended questions, you will probably agree that business has done little in the way of creating an atmosphere that causes customers to want to do business with them again.
"How can I help you?"

"Please tell me which styles you would like to see?"
These are open-ended questions. There is not a place in either of these questions for the customer to say 'yes' or 'no'. A simple rephrasing of the original questions has opened an occasion where the customer is invited to respond. As the customer begins to explain, the employee will not only know what the customer is looking for, but could begin to think of additional products and services that may be of value to the customer.

IDENTITY THEFT TIPS
Do not keep Social security card in wallet or purse
Do not put bills or checks in home mailbox for pickup
Check credit reports, bank statements and credit card statements often for irregularities.
Shred all documents with personal information
Never give personal information to someone on phone, internet or email claiming to be your bank
Do not store credit card number on shopping websites
More tips can be found at www.ProtectYour IDNow.org."Fighting identity theft is a constant battle", says Reanna Smith-Hamblin, VP/Communications, for the BBB/Louisville. "We are all potential victims, so it's important that we all take steps to fight identity theft, and Protect Your Identity.

YOUR VOTE COUNTS!!

Think your one vote won't make a difference in the outcome of an election? Read how important one vote can be.
In 1776 one vote gave America the English Language instead of German
In 1829 Jackson Democrat Nicholas Coleman defeated National Republican Adam Beatty 2,520 to 2,519 to represent Kentucky in the U.S. House of Representatives.
In 1845 one vote brought Texas into the Union
In the 1854 election for a U.S. House of Representatives seat in Illinois, Democrat James C. Allen beat Republican William B. Archer 8,452 to 8,451
. In 1868 President Andrew Johnson was impeached by the U.S. House of Representatives but was not convicted because of the vote of only one senator.
In 1876 one vote gave Rutherford B. Hayes the presidency of the U.S.
Gerald R. Ford would have retained the presidency if he had won just one more vote per Precinct.
Everyone is encouraged to go to the polls and vote Tuesday, November 8th. Be proud you are an American and have the freedom to vote...many countries do not have this freedom. Appreciate what you have and be thankful.


This story was posted on 2011-10-26 10:33:09
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