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First things first: The CM Events listing; then, maybe, a story

A CM Event: A simple - but very important - utility to Live Life in Adair Co., KY
True Believers from Russell Springs, KY at Tabor Church, MAP
Adair County Sunday night singing
True Believers from Russell Springs, KY, will be singing at Tabor Community Church, 1477 Fairplay RD; Columbia KY, at 6pmCT, Sunday night, September 4, 2011. Pastor Ralph Hadley and congregation invite everyone to attend. -Patricia Hadley

Thanks, Patricia Hadley, and all the other CM contributors who consistently send complete, easy to read, easy to post, effective events listing.

First things first. For CM's readers, the No. 1 feature is the Events Calendar. Writing that listing should always be the first task of anyone submitting news of an Event for posting on CM. The story is secondary.

You can help CM do what it does best: Put fans in the stands. Butts in the Bleachers. People in the Pews, Activate activists, Change Spectators and Couch Potatoes into Participants. Change watchers into doers. Do our part to make Adair County what it ought to be: A place to live life, not just read, watch, or hear about it.CM Events are the most scanned part of the CM Daily News.

When readers do 30-second checks each hour of the day to see the latest happenings and coming attractions, they want all the information in one place. We try to provide it. That's why, with exceptions for a very few events - and those outside Adair County - we only post Events when they say What the Event is, What time (and zone) it will occur, What day of the week, What date, Where it will happen, with Street and Number, Town and State. There are other criteria, but that is basic.

It's a fast-moving world we live in

It's a fast moving world we live in, and not doing things which ought not to be did is important.

That's where CM comes in.
If you hide your socks in the freezer or glove compartment, CM is not for you

There must be, somewhere in the world, people who like to hide their socks from themselves, putting them in the pantry, in the refrigerator freezer, a few pairs in the glove compartment, and elsewhere. The big part of their morning is spent searching for the right pair to wear for the day. After finding them, they go to the coffee shop to talk with their friends about how hard it had been to find their socks that day.

But if you put them in a socks drawer, CM is your kind of journal

The rest of us keep them in sock drawers. For us, we don't spend our mornings hunting for them, to have something to do. We want our information that way, too.
Similarly, we want information we can use in a hurry. Sure, we're only 7 steps from any information we might want, but why spend your day poking around on a computer looking for information which ought to be available easily.

At CM, our goal is to provide single click or no click access to information you need. Our metric for success is not how many times a reader pokes around to find information which ought to be immediately at hand, but whether or not The Buzz in town is that we are doing a creditable job and that the vector for change is right and on target.

That's why we ask that anyone sending a submission about an Event do the First Thing, the Most Important Thing, FIRST:

FIRST. Write the 2-4 line CM Event Entry

With the understanding that CM will post only with Street and Number for Venue. Include: What the event is. Who is sponsoring it. Where it is, including street & number, city and state. When it is, with time, time zone, day of the week, month, day of the month, and Year. Tell why it is happening.

Then edit. Cut out fluff words. Remember, you're saving tens of thousands of people's time while taking just five minutes to hone the invitation to your event. It's a serious crime, to waste others' time. The Event facts may be all anyone reads.

After you are satisfied with The Events listing, work the story. Get as much into the first two paragraphs as possible. That may be all anyone reads. (Don't make the paragraphs overly long. -Robert Stone)

Remember, a CM Events listing is not an advertisement (we charge for those), not an editorial, not a promotion for another media or another news source. It's a simple statement of essential facts. As complete as possible in limited vertical monitor space.

Last of all, after writing the Event, go ahead, flatter your ego, if you must. Write to your peers. Write to those who will - in your tiny group which hands out most valuable awards every year, those who perpetuate mediocrity and incompetence - fail themselves into higher and higher positions, far above their levels of inadequacies. But please, please, give CM readers a break. Their time is valuable. Answer their needs first.

In return, CM will do what it does best: Put fans in the stands. Butts in the bleachers. People in the Pews. Place Participants in Meaningful Activities.

-Ed Waggener

This story was posted on 2011-09-03 05:59:37
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