"Russell & Co.'s formal opening is now on, and people in droves are flocking to the store. The display in all departments is very attractive. Their many box show cases afford an opportunity of displaying goods to the best advantage. Every body is invited to call to-day and to-morrow, there well be salesmen sufficient to wait upon the throng."

"...Last Wednesday and Thursday were the days set apart for the magnificent show and during the entire time the main store room swarmed with people, who spoke in the most complimentary terms of the many artistic displays and the excellent quality of goods on exhibition.

"The store was handsomely decorated with bunting, evergreens, flowers, etc., and while the throngs marched through the building, stopping in each department, they were greeted with sweet strains of music drawn from a piano which was located near the stairway leading to the balcony where Hurt & Co. (see March 16 entry, below) displayed a most attractive line of millinery.

"On entering the store and on the right visitors beheld, as an ornament, a lemon bush with two lemons on it, either one of which would weight one and a half pounds, and handsome oil paintings were hanging throughout the building. The show-windows were artistically dressed, people standing in front of them from early morning until late in the afternoons.

"A formal opening is new to the people of this place, but it was a decided success.

"While the many articles presented to view were beautiful to behold, the hundreds of Adair county ladies, elegantly and neatly attired, their attractive faces and pleasing countenances, added their grace in a most charming manner to the big show.

"It was a great advertisement and its good results will be perceptible for many moons.

"The building has been disturbed but little since the opening, and if there are those who have not yet called, they are cordially invited, and particular pains will be taken to show them through."

"A person only had to observe the large number of people who visited Russell & Co.'s store last Wednesday and Thursday to conclude that the Adair County News is an advertising medium. It is a paper with a circulation of 2,800, one that reaches all the representative people, one in which it will pay merchants to insert their advertisements. Russell & Co., did not send out a circular, but used the News to notify the people, and they were here by the hundreds..."

"Mrs. L.C. Hurt and Miss Ursula Koelsch have formed a partnership in the millinery business and will occupy apartments in Russell & Co.'s store. These ladies have been in the Cincinnati market for the past two weeks, returning to this place last Wednesday morning. they bought extensively and will be ready to please the trade."